Photo Credit: Baseline Media & Entertainment / The Sun Nigeria
Baseline Media & Entertainment to Launch Premium Show ‘Grown and Sexy’ in Lagos
Baseline Media & Entertainment is set to shake up Nigeria’s entertainment scene with the launch of its new luxury lifestyle show, ‘Grown and Sexy’.

The show will spotlight how Africa’s elite class navigates fashion, entertainment, and lifestyle to build social relevance. It will explore how fashion, hospitality, and visibility on social media are redefining what class means across the continent.

Scheduled to debut on September 1, the black-tie entertainment experience is curated around elegance and sophisticated social connection. It promises to give viewers an exclusive glimpse into the world of the affluent and influential.

Speaking on the launch, Managing Director of Baseline Media & Entertainment, Abosede Shafe, said the national rollout reflects the scale of the brand’s ambition.
“We are not simply announcing another entertainment event. We are introducing a new experience and beginning a conversation about what premium entertainment from Africa can look and feel like. Everything about this campaign has been designed intentionally, ranging from the intrigue surrounding the name to the way the story will gradually unfold,” Shafe said.
According to her, ‘Grown and Sexy’ represents Baseline’s drive to create an entertainment property with a distinct identity and long-term cultural impact.
“Its proposition is simple but deliberate: exceptional music presented within an environment of elegance, luxury and impeccable hospitality. It is entertainment designed for an audience that values not only who is performing but also where they are, who they are surrounded with and how the entire evening makes them feel,” she added.
Shafe noted that the modern luxury audience craves more than just access.
“They want experiences that feel personal, intentional and memorable. Grown and Sexy has been created around that philosophy. Every touchpoint must communicate quality.”
The show will be introduced to audiences gradually through a coordinated national media rollout and progressive storytelling strategy aimed at building curiosity and anticipation.
“For us, this is bigger than one campaign. It represents where Baseline Media and Entertainment is going as a brand. We are building experiences and intellectual properties that can originate in Nigeria, speak to Africa and ultimately command international attention,” Shafe concluded.
Source: The Sun Nigeria –